Compass Box rebrands core expressions

Compass Box Whisky has simplified the label designs and names of two popular expressions in its core range.

The Artist Blend and Glasgow Blend, previously named the Great King Street collection, have been given a makeover by internationally renowned designers Stranger and Stranger. The new-look labels are designed to celebrate Edinburgh and Glasgow as hubs of originality and creativity and to pay homage to the golden age of blended whisky in the 19th century. 

Artist Blend was first created by Compass Box founder John Glaser in 2011, inspired by Victorian recipies and containing a higher proportion of single malt whisky than is typically found in modern blends. Its new label depicts the Scottish National Gallery, to embody Compass Box's creative spirit.

Glasgow Blend is designed in contrast to its counterpart, designed to represent the fearless, bold Glaswegian character. The peaty blend was devised by Glaser in 2014 and features a high malt content. Its new label depicts a statue of the Duke of Wellington, one of the city's most well-known landmarks.

9 April 2021 - Bethany Whymark