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Cù Bòcan creates brand video for whisky range

Highland single malt brand Cù Bòcan has released a new brand film to bring its 'intriguing and suprising' whisky range to life on screen. 

Cù Bòcan is made with lightly peated Scottish barley and is a vehicle to explore  innovative maturations. It is distilled every winter in limited batches at the Tomatin Distillery.

There are currently three expressions in the range: the Signature malt, matured in Bourbon, Oloroso and North American virgin oak casks; Creation #1, matured in Black Isle Brewery imperial stout and Bacalhôa Moscatel de Setúbal wine casks; and Creation #2, matured in Japanese shochu and European virgin oak casks.

The Cù Bòcan video - using the tagline 'unlock the unusual' - has been designed to convey the brand's spirit of exploration and innovation using abstract, modern storytelling techniques. It partnered with filmaker and cinematographer Scott Remy, director of Scene it Media, to create the brand video and three individual short videos for each of its expressions.

Of the partnership, Scott said: "I have always believed the most important aspect of film making is emotion. Leaving an impression on the viewer and telling an honest story that is memorable. It's been really fun making these for Cù Bòcan and so great to create something as unique as they have turned out to be."

Julia Mackillop, Cù Bòcan brand manager, said: "In the absence of being able to invite visitors to our brand home we wanted to deliver our story to a global audience in the most visual way possible, showcasing our Highland location, winter production but most importantly our experimental spirit. It was a pleasure to work locally with Scene it Media, who truly brought this project to life."

Each Cù Bòcan expression is bottled at 46% ABV, is non-chill filtered, uses only natural colouring and carries no age statement. The range is available at specialist retailers worldwide.

13 April 2021 - Bethany Whymark