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Crumpton Oaks launches fresh flavours and format

British cider brand Crumpton Oaks has launched two fruit flavoured-ciders in a larger pack format in a bid to attract more customers and reinforce its value proposition.

Crumpton Oaks Cherry & Berry Cider will be available in 4 x 44ml carded can multi-packs and 2-litre PET bottles across multiple retail, convenience and wholesale channels. 

It is joined by Crumpton Oaks Dark Fruit which will be available in a 2-litre PET format.

Crumpton Oaks brand manager Alison Reilly said: "Crumpton Oaks has been offering consumers excellent value for money from day one with bigger pack formats and affordable pricing across our apple and pear range, and we’re delighted we can now extend the brand into fruit cider, especially in the current economic climate. 

"The cider market over-indexes with older consumers, but we know from our data insights that Crumpton Oaks is increasingly attracting a younger consumer; 28-34 year olds also account for the biggest share in total fruit cider growth which presents a huge opportunity for Crumpton Oaks – especially via innovative fruit flavours like Cherry & Berry."

29 March 2021 - Bethany Whymark