Rafael Nadal joins Amstel Ultra as brand ambassador

Amstel Ultra has recruited tennis superstar Rafael Nadal as a global ambassador.

The low-carb, low-calorie beer brand hopes Grand Slam champion Nadal will hope the bolster its growing lifestyle product range, including Amstel Ultra and Amstel 0.0.

As part of the three-year deal, Nadal will support the continued expansion of the Amstel brands into new global markets and will feature in a variety of global marketing activities for Amstel Ultra and Amstel 0.0. This includes on TV, digital and out-of-home advertising. 

He will also act as an ambassador for Amstel 0.0 to highlight the importance of moderate and responsible drinking as part of parent company Heineken's Brewing a Better World strategy.

Malgorzata Lubelska, senior director of global international brands at Heineken, said: "We are extremely excited to welcome Rafael to the Amstel family. Rafael is known not only for his incredible achievements on the tennis court, but also for living an active and well-balanced lifestyle. This makes him the perfect partner for our growing range of Amstel lifestyle products.

Rafael Nadal said: "I am very happy to be teaming up with Amstel Ultra over the next few years. This past year has been challenging for all of us and there has never been a more important time to find balance in our lives.

"Being a professional tennis player and always travelling around the world, I live an extremely active and busy life. But at the same time, I always make time to enjoy moments with those close to me when I can."

20 April 2021 - Bethany Whymark