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New marketing director at Mast-Jaegermeister UK

Mast-Jaegermeister UK has appointed a new marketing director.

Christian Stindt joined the company's global public affairs team in 2009 and has since worked in regional management across Western Europe, including the Netherlands, Ireland, and Italy, where he helped increase the volume of Jägermeister sold by 20 per cent in three years.

He has also worked on creative projects across Europe, including the Yellow Claw Bottle in the Netherlands and the Be The Meister campaign in Spain.

Of his appointment, Christian said: "Managing different markets across Western Europe has been an incredible experience and seeing the Jägermeister brand grow as a result of our passionate teams remains inspiring.

"The UK is one of the most important markets for Jägermeister. It is a market where trends are born, often influencing the rest of the spirits industry. As the on-trade begins to reopen we are excited to continue to create innovative campaigns such as #savethenight, our Perfekt Serve programme and the much-awaited re-launch of Jägermeister Cold Brew Coffee. I am very much looking forward to being part of the UK team and delivering impactful initiatives.”

Mast-Jaegermeister UK managing director Michael Cleary added: "I believe that Christian will bring a new perspective and outlook to our brand strategy here in the UK while at the same time quickly fit in with our UK team."

30 April 2021 - Bethany Whymark