Luxco secures Oddbins listing for whiskey brands

Luxco, the American distiller, supplier and bottler of alcohol products, has secured a UK retail listing for two of its whiskey brands with Oddbins.

Ezra Brookers Kentucky Straight Bourbon and Minor Case Straight Rye Whiskey will be available from 15 Oddbins stores and through its website from May. They are currently the only American whiskey brands stocked by the off-licence chain.

Lux Row Distillers' Ezra Brooks (40% ABV) is a straight Kentucky Bourbon, while Limestone Branch Distillery's Minor Case Rye Whiskey (45% ABV) is distilled using 100 per cent American heartland grains and finished in cream sherry casks. 

Greg Mefford, international sales director at Luxco, said: "We have been focusing on growing our presence in the UK market in partnership with our distributor Lightbox Brands and the reception from UK consumers has been exceptional.

"Securing a listing with a highly respected alcohol retailer such as Oddbins, and to be the only American Bourbon and rye brands currently listed, is a fantastic step forward for the business and further builds on our European expansion."

Ana Sapungiu, head buyer at Oddbins, said: "The addition of Ezra Brooks and Minor Case to our whiskey category not only expands our range, but it also offers our consumers the opportunity to discover new distilleries and their serves.  

"The flavour profiles of these two serves simply can't be replicated because of their unique provenance - something our customers are increasingly looking for when they purchase."

11 May 2021 - Bethany Whymark