Big Drop launches alcohol-free beer packs with Waitrose

UK-based brewer Big Drop is hoping to introduce more people to its non-alcoholic beers with a new multi-pack.

The Big Drop Explorer Pack - featuring a selection of its best-selling alcohol-free beers - is going on sale exclusively through supermarket chain Waitrose, with which Big Drop collaborated on the new format. 

On sale from 17 May, the packs include eight 330ml cans, including best sellers from Big Drop's core range such as Pine Trail Pale Ale, Uptime Lager, Paradiso Citra IPA and Galactic Milk Stout, plus the new 0.5% ABV Cobo Mayo Cerveza.

As well as making a welcome addition to Waitrose's beer range, the pack is designed to encourage more beer drinkers to take a dive into the category's non-alcoholic offerings.

The pack follows the success of Big Drop’s previous listings with Waitrose - Galactic Milk Stout and Paradiso Citra IPA - which first hit the retailer’s shelves last year. Retailing at £12, The Big Explorer Pack will be available to purchase in 220 Waitrose stores.

20 May 2021 - Bethany Whymark