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Kahlúa unveils bottle rebrand

Coffee liqueur brand Kahlúa has unveiled its first bottle rebrand in more than a decade.

The new label design is intended to celebrate Kahlúa's coffee credentials and its Mexican roots in Veracruz, a mountainous region which has a rich coffee culture and where coffee beans have been farmed for centuries.

Its distinctive red and yellow colour palette has been retained, with a contemporary Aztec-inspired design that reinvents the classic Kahlúa silhouette.

Tamara Urukalo, global vice-president of marketing at Kahlúa, said: "We at Kahlúa pride ourselves on our unserious attitude and dedication to making an exceptional coffee liqueur that coffee and cocktail fans alike will love.

"But it's not just about the taste, it's also about the look - so we felt that it was only right that we gave our famous bottle a bold and contemporary makeover that borrows cues from the world of coffee and stands out from the crowd.

"Our team have worked hard to revamp our classic bottle, and we can't wait for consumers to get their hands on it and pour themselves a delicious coffee cocktail."

Kahlúa originated in Veracruz in 1936 and is made with 100 per cent Arabica beans. Its new design also pays homage to its Coffee for Good programme, which has set goals to make all coffee production in Mexico sustainable and to bring 100 per cent of farm families above the poverty line, with access to clean water and facilities, by 2022.

20 May 2021 - Bethany Whymark