Fun cheers completion of Carlsberg project

Leeds-based creative agency Fun has completed a year-long project for Carlsberg Marton's Brewing Company.

The agency collaborated with Carlsberg Marston's Brewing to create Tetley's No.4, the first premium lager in Tetley's 199-year history.

Initial research, naming and strategic branding all fed into the creation of multi-format packaging, on- and off-trade materials and creative campaign work for the new beer, which Fun designed to have real on-shelf cut through.

Paul Alexander, Fun's creative director, said: "This is the largest project we have done here at Fun Agency and confirms that big global brands see the value and creative expertise in smaller independent agencies such as ours."

Sarah Jarman Alexander, also from Fun, added: "Delivering this project through various lockdowns and restrictions added extra challenges and to finally see the product on shelf is such a great achievement - a proper decent job."

21 May 2021 - Bethany Whymark