Belvedere launches Organic Infusions range

Vodka brand Belvedere has entered the organic spirits space with its latest release: the Belvedere Organic Infusions range.

The range sees its organic Polish rye-based vodka blended with organic fruits and botanicals to create all-natural, delicately flavoured spirits.

It launches with three flavours, which Belvedere says are unusual combinations in the vodka world: Blackberry, Lemongrass with a Hint of Sage; Lemon, Basil with a Touch of Elderflower; and Pear, Ginger with a Drop of Linden Honey. The colour palettes for the bottles have been inspired by their ingredients.

Rodney Williams, president and CEO of Belvedere, said: "Organic products, while not new, are still quite uncommon in the spirits industry despite there being fast-growing consumer interest.

"We only craft spirits of natural taste and character, and place great effort in delivering flavour and quality in our vodkas. To add organic vodkas to our portfolio affirms Belvedere commitment to category innovation and consumers’ heightened interest in refined product flavour profiles in vodka.

"It’s a sign of the times. Palates have evolved as have the tastes of consumers who have increasingly embraced organic products. What’s great about our Belvedere Organic Infusions is that they are distinctive but pleasing and highly accessible flavours from the very first sip – with no additives, in accordance with the legal regulations of Polish vodka that dictate nothing can be added."

Mike Foster, global brand ambassador, added: "We’re delighted to be introducing Belvedere’s first organic products into the UK – we feel that the time is right and the demand is there from consumers looking for more natural tastes and flavours."

The Belvedere Organic Infusions are available from Amazon from 7 June 2021, (RRP £37 per 70cl bottle), as well as various on trade outlets.

28 May 2021 - Bethany Whymark