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Cloudy Bay unveils new brand campaign

Wine brand Cloudy Bay has unveiled a new international brand campaign, aiming to target a new generation of wine drinkers.

The LVMH-owned winery - which is best known for its Sauvignon Blanc - has launched the campaign, focused on key consumer consumption moments, across digital and social channels in the UK and US.

Creative agency Digital Natives - which styles itself as a 'social first' agency - was appointed to bring the campaign to life.

Cloudy Bay’s global marketing manager, Astrid de Jong, said: "To have a team of truly social-first experts working with us has made us push our boundaries and as such we believe we have created something that will set Cloudy Bay apart."

Digital Natives’ co-founder, Alistair Fitch, added: "To be working with such a prestigious brand within its category is a real pleasure. The product and its history speak for themselves, so our job has been made that much more enjoyable."

21 June 2021 - Bethany Whymark