Sazerac Company appoints new travel retail partner

The Sazerac Company has appointed Duty Free Global (DFG) as its global travel retail partner.

US-based group Sazerac owns an array of award-winning spirits brands, including Bourbon brands Buffalo Trace, Eagle Rare and E.H. Taylor, Sazerac Rye Whiskey, Paddy Irish Whiskey, Fireball Whisky and Southern Comfort. 

The company hopes its partnership with DFG - which has recently grown its teams in North and South America as well as Europe - will extend the presence and reach of its portfolio.

Barry Geoghegan, founder and commercial director of DFG, said: "On behalf of all the team at Duty Free Global, I just wanted to say how delighted and proud we all are to be representing some of the world’s greatest brands in global travel retail.

"We have so much respect for all that the team at Sazerac has done to build world-class liquor brands and more to follow with so many great projects coming on stream soon. We look forward to meeting all our great friends at the TFWA Hainan Special Edition virtually and in person at the TFWA World show in Cannes in October."

Christophe Beau, managing director, global sales at Sazerac Company, added: "We're excited to partner with Duty Free Global. The DFG team has a strong reputation for brand building in the duty free and travel retail channels and we look forward to continuing to develop our brands alongside them."

21 June 2021 - Bethany Whymark