Absolut Vodka and Tomorrowland launch limited-edition bottle

Absolut Vodka and the organisers of the Tomorrowland festival have collaborated on a limited-edition bottle.

The Absolut x Tomorrowland bottle for 2021 has been designed to illustrate the brands' shared values of inclusivity and diversity. The festival-themed bottle is part of the co-created United We Dance campaign, which aims to celebrate the unifying and liberating 'spirit of the dancefloor'.

The limited-edition bottle places the Tomorrowland logo takes centre and features images symbolising freedom, beauty and equality. It will be available in Germany, Belgium, Netherlands, Switzerland, Slovenia, Romania, Malta and Greece.

Tad Greenough, global CCO at Absolut Vodka, said: "Absolut Vodka and Tomorrowland share the belief that what unites us is stronger than what divides us. We both know that together we can create a better tomorrow. Human connection is more important now than ever and this partnership looks towards a time in the future when we can be together on the dancefloor in real life."

Tomorrowland's digital festival Around the World takes places on 16 and 17 July 2021. This is the fifth year that Absolut will be the festival's official vodka partner.

24 June 2021 - Bethany Whymark