Brewer Seven Bro7hers signs deal with Manchester Airport

UK brewer Seven Bro7hers Brewing Co has clinched a lucrative distribution deal with Manchester Airport.

The Salford-based company has struck a deal with HMSHost International to stock its range of craft beers and cask ales in the Amber Alehouse, which opened its doors at Manchester Airport's new Terminal Two in July.

After securing the 10-year contract, Seven Bro7hers is predicting sales growth of 545 per cent by 2023 and, based on footfall predictions for the next three years, expects to have to triple its production capacity just to meet demand at the Amber Alehouse.

Keith McAvoy, CEO of Seven Bro7hers, said: "It is a hugely exciting time for our business as we expand and recruit to enable us to grow. The Manchester Airport partnership takes our business to the next level, giving our brewery a global platform and getting our beers in front of new drinkers."

It follows Seven Bro7hers' first launch with a major national retailer earlier this year, after its Juicy IPA and Honeycomb Pale hit shelves in Asda stores across the UK and online.

McAvoy added: "Asda is the first national supermarket deal for Seven Bro7hers and we are proud to see two of our most popular beers on shelf. Like the airport, it broadens our fan base outside of the north west of England and enables us to take our brand to the next level."

Seven Bro7hers Brewing Co was founded in 2014 by the McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit and Greg. They opene their first beer house in 2016 at Ancoats, Manchester, and they now also have an on-site taproom and a beer house in Middlewood Locks.

The brothers are currently expanding their brewery site and have taken on a second warehouse space to tackle increased web shop and on-trade demand for the Seven Bro7hers range.

30 July 2021 - Bethany Whymark