Dewar's unveils new metal packaging for core whiskies

Dewar's has launched a new packaging design for its 12 Years Old and 18 Years Old whiskies.

The Scotch brand has tried to encompass striking visuals and eco-friendly appeal in the redesign for its well-known blends, which are packaged in metal tins.

Both packs featured embossed and debossed design elements on the body and lids, and the Dewar's 'white label' on the front of each tin. Both are glass varnish coated and feature printed spot matte varnish finishes.

Dewar's has long used metal as a packaging material, touting its sustainability credentials and design potential.

The new packs were produced by IPL Packaging for Dewar's.

3 August 2021 - Bethany Whymark