Long Shot hard seltzers now available on draught

British hard seltzer brand Long Shot has become one of the first in the UK to offer its sparkling beverages on draught.

The brand's whole range - Grapefruit, Raspberry and Blackcurrant, and Strawberry and Rhubarb - is now available in 30-litre kegs for on-trade customers.

The kegs have already launched at the German Kraft bar in Mercato Metropolitano, as well as in other independent bars and venues in London and elsewhere in the UK. 

Hugo Hodgson, Long Shot's co-founder, said: "Our refreshing hard seltzers are flavoured with real fruit juices and we never use any artificial ingredients, acids or preservatives in our cans.

"People are increasingly opting for cleaner, more health-conscious drinks when shopping in the supermarket or drinking at home. We wanted to go one step further and give drinkers the option of choosing a healthier alternative when they are out too!"

Hodgson and co-founder George Blurton created the Long Shot hard seltzer range in 2020. It is one of a number of companies to take advantage of the growing popularity of the American-grown alcoholic sparkling drink in the UK over the past two years.

The Long Shot range is 4% ABV, gluten free, suitable for vegans, and low in sugar and calories.

10 August 2021 - Bethany Whymark