Edrington appoints new ambassador for Brugal

Edrington UK has announced the appointment of a new brand ambassador for Brugal 1888.

Jamie Campbell is taking over as the rum brand's UK brand ambassador, bringing more than 10 years' experience in the hospitality industry and knowledge as a brand builder within the luxury spirits sector.

Prior to his appointment at Brugal, Jamie was brand experience manager for the Lucas Bols range of liqueurs and genevers.

In his new role, he will work closely with the on-trade and luxury retail outlets across the country to promote the Brugal brand and the super-premium rum category via consumer masterclasses and cocktail workshops.

Chris Anderson, head of brands at Edrington UK, said: "Consumers in both the on and off-trade are keen to explore exciting categories as well as investing in more premium spirits to mark occasions which were missed during the pandemic. Now is an incredible time for Jamie to enter his new role as he'll be able to continue shaping this newly established consumer behaviour."

On his new role, Jamie said: "I've always been passionate about rum and we're really beginning to see a shift in its popularity and how it is enjoyed in the UK. Although we may relate rum to hotter climates, I'm excited to show our consumers that it can be both beautifully mixed to create cocktails perfect for all occasions or simply enjoyed neat."

13 August 2021 - Bethany Whymark