Schloss Wachenheim AG acquires Eisberg

Schloss Wachenheim Group, one of Europe's largest sparkling wine producers, has acquired alcohol-free wine brand Eisberg.

Previously owned by Halewood Artisanal Spirits, Eisberg has been produced by Schloss Wachenheim AG since 2000. Its range of five still and two sparkling alcohol-free wines is available at major retailers across the UK.

The acquisition will see Schloss Wachenheim AG, which is headquartered in Trier, Germany and has a number of subsidiaries across Europe, expand geographically into the UK and, in product terms, into the growing alcohol-free drinks market.

Eisberg will join the group's existing portfolio of sparkling and semi-sparkling wines, including LIGHT live, the market leader for alcohol free in Germany.

Oliver Gloden, CEO at Schloss Wachenheim AG, said: "The alcohol-free drinks market has grown considerably over the last few years. According to data from Nielsen, the alcohol-free wine category increased £4.4 million last year.

"We're confident it will continue to grow well into the future, so we're incredibly excited to be expanding into the market with Eisberg's popular range of alcohol-free wines.

"With extensive experience in the no- and low-alcohol wine market, and as the producer of Eisberg wines for more than 20 years, this acquisition made perfect sense for us."

19 August 2021 - Bethany Whymark