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Silent Pool signs GTR deal with Duty Free Global

English gin maker Silent Pool has appointed Duty Free Global (DFG) as its travel retailer partner.

The Surrey-based distillery's range includes Rare Citrus and English Rose expressions and the eco-friendly Green Man Woodland Gin, the world's first spirit presented in a cardboard bottle, alongside its original gin featuring 24 botanicals.

Adam Dobson, Silent Pool's global sales director, said the new deal would enable Silent Pool to broaden its appeal to global buyers and connect with more discerning shoppers and gin drinkers in new locations. 

"The team at DFG have years of experience and truly understand how to build brand equity in one of the world's most competitive spirits markets," he said. "We're excited to see them also take our GTR-focused NPD to market over the next year, which will help to raise our profile within the channel. Exciting times are ahead for the business."

Barry Geoghegan, from DFG, said: "The Silent Pool brand is outstanding - from their exquisite copper engraved bottle and packaging depicting the botanicals to the liquids inside, we truly believe it will resonate with consumers in travel retail looking for a world-class super premium gin.

"Their sustainability credentials are also very important to us and with their launch of the first spirit in a cardboard bottle, Green Man Woodland Gin, we feel this will be of huge interest at TFWA Cannes and we look forward to welcoming travel retail operators to experience the brand in its full glory."

23 August 2021 -