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Battery Point Distillery releases first whisky

Tasmanian distillery Battery Point has launched its first whisky.

Founded in 2018 in Hobart by Lloyd and Jan Clark, the distillery boasts Jack Lark, son of Australian whisky-making legend Bill Lark, as its head distiller.

The packaging for the new whisky - which was released in an initial limited batch of 170 bottles - was designed by international drinks design specialists Denomination.

The designers chose a colour palette of blue, off-white and wood effect to reflect the purity and vibrancy of Tasmania's environment, and used Stardos Stencil Font alongside the distiller's own handwriting to emphasise its authenticity.

"So many whiskies from beyond Scotland endeavour to replicate Scotch design cues... Denomination has devised an unapologetically modern Tasmanian brand identity for Battery Point Distillery, creating real distinction," said Lloyd Clark.

"Our brand and packaging identity set us apart from competitors and will appeal to the audiences we want to attract - whisky devotees and expert bartenders.

"We're very proud of Tasmanian whisky and think we produce the finest products in the world. Battery Point is now a true reflection of the passion and zeal that we and Jack have for this uncompromising, honest and truly special distillery."

Rowean Curlewis, CEO of Denomination, said: "Battery Point's whisky steps away from category conventions in a big way, allowing the brand to shine. Unique, original and 100 per cent ownable by Battery Point, the brand asset is also very flexible and can be updated with future batch numbers and barrel blends to allow cost efficiencies and a handcrafted feel.

"It says we are confident yet restrained, understated yet luxurious, and use traditional methods but with contemporary flare."

27 August 2021 - Bethany Whymark