New non-alcoholic aperitif and digestif hit UK market

A British drinks start-up has announced the launch of two non-alcoholic aperitif and digestif alternatives.

High Point Drinks launches with two products: the High Point Ruby aperitif and High Point Amber digestif. Both were created using spring water, tea leaves and a selection of natural Cornish ingredients which are infused, fermented and blended to produce the non-alcoholic drinks.

High Point was created by Eddie Lofthouse, founder of Cornish craft brewer Harbour. Lofthouse and his team at High Point aim to focus on the production of non-alcoholic fermented drinks designed to be enjoyed with food and as part of a "mindful lifestyle". 

Lofthouse said: "The popularity of alcohol-free alternatives is on the rise and we are delighted to be launching High Point Ruby and High Point Amber to this rapidly growing sector. We are seeing more and more that consumers are looking for choice in what they are drinking within the non-alcoholic space and we hope that High Point will be a great new, premium addition.

"Through its unique fermentation process, High Point offers a drink with a depth and variety of flavours. It is a healthy alternative as well as being a sustainably sound drink, made with local, natural ingredients gathered from around our HQ in Cornwall." 

High Point Ruby is on sale from highpointdrinks.com and Amazon with High Point Amber due to follow in September.

6 September 2021 - Bethany Whymark