Heineken celebrates No Time To Die release

Heineken has revealed a commercial collaboration with Daniel Craig to celebrate the release of new James Bond film No Time To Die.

Called 'Worth The Wait', the advert shows actor Craig waiting patiently for a pint of Heineken beer, in tribute to fans worldwide who have waited for the release of the next - and Craig's final - instalment in the 007 movie franchise.

It continues a commercial partnership between Heineken and James Bond that stretches back to 1997, when Tomorrow Never Dies was released - starring Pierce Brosnan as the suave secret agent.

Bram Westenbrink, Heineken brand global head, said: "We believe some things really are worth waiting for, and now we can prove it. Whether it's an ice-cold Heineken or an action-packed blockbuster, the best things truly do come to those who wait."

No Time To Die will be released internationally in cinemas from 30 September through Universal Pictures International, and in the US on 8 October from Metro Goldwyn-Mayer (MGM) via its United Artist Releasing Banner.

The Worth The Wait film is available to view here.

16 September 2021 - Bethany Whymark