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Gordon's unveils new-look bottles

Gordon's has revealed a new look for its gin range that evolves and premiumises its classic artwork.

Made from 85 per cent recycled glass, the new bottle displays a Royal Warrant -  granted to Tanqueray Gordon & Co. as suppliers to the royal household - and features the same scripted Gordon's font, green glass and embossed boar's head that have been used since the brand's inception in 1769.

The new bottle is set to be rolled out globally across the Gordon's range, with each flavour variant featuring individual taste cues.

Mark Jarman, global head of Gordon's Gin, said: "We are incredibly proud to launch the latest fresh and stylish design for Gordon's gin, which builds on our rich history and familiarity whilst highlighting the taste cues and making the bottles even more attractive. 

"On top of the eye-catching aesthetics, this bottle is also part of our journey towards our wider sustainability targets, ensuring all packaging is widely recyclable by 2030."

Gordon's Gin is made at Cameronbridge distillery in Fife, which is 100 per cent powered by renewable electricity. The brand is owned by global drinks group Diageo, which has set out ambitious sustainability targets in its Society 2030 strategy.

12 November 2021 - Bethany Whymark