Kiss bring their spirits range to the US

Rock band Kiss is debuting its spirits portfolio, Drink It Up by Kiss, in the US.

The stateside launch follows a great reception for the range in Europe, Japan and Australia, with more than 100,000 bottles sold so far.

Produced in collaboration with licensing agent Epic Rights and spirits producer Brands for Fans, Kiss' spirits range includes:

• Kiss Black Diamond Premium Dark Rum, which has undergone a 15-year barrel-ageing process
• Kiss Detroit Rock Premium Dark Rum, which pays homage to hit song 'Detroit Rock City' and is bottled at a higher ABV of 45%
• Kiss Monstrum Ultra Dark Premium Rum, a specially selected rum aged for 14 years
• Kiss Premium Distilled Cold Gin, a classic-style gin i ntribute to the brand's hometown, New York City

Kiss founding member Paul Stanley said: "From Monstrum to Cold Gin, we wanted each spirit in the portfolio to reflect the energy of our band. We didn't just slap a label on and call it a day; we're proud to say that each bottle in the Drink It Up By Kiss portfolio was carefully curated and each unique spirit has earned its name."

The Kiss Diamond and Detroit Rock premium rums are available to purchase now at drinkitupbykiss.com, to be followed by Kiss Monstrum Ultra Dark Premium Rum and Kiss Premium Cold Distilled Gin.

18 November 2021 - Bethany Whymark