Press Promotion

Calling all beverage brands

Almost two years to the day since the globe was put on lockdown, Vinexpo America and Drinks America will reunite the beverage alcohol industry in person and under one roof.

On 9-10 March 2022, the two new, co-located events will be the first major trade gathering of the year in North America. Formerly known as Vinexpo New York, Vinexpo America is its relaunched event that will focus exclusively on wines; showcasing representation from all of the world’s top-producing regions. 

Drinks America is a brand-new expo, created specifically as a response to the forecasted continued rise in consumption of spirits and ready-to-drink (RTD) beverages. Here you will find a wide array of spirits, beer, RTDs, and sake from a worldwide assortment of producers, as well as accessories and services. 

By holding these events in a co-located space it enables space for the expansion of product categories available for one-stop sourcing, while also broadening opportunities and attracting more US and Canadian buyers looking to purchase from a variety of beverage types. 

The events create an efficient format for the entire beverage alcohol industry to connect, conduct business, and showcase and discover products.

Beckie Ker, event director, commented: “We are excited and eager to return to in-person events in 2022. The new events and format will provide the best experience for both our exhibitors and attendees. Drinks America and Vinexpo America provides one-stop sourcing for buyers, allowing for more in-person business meetings to take place over the two-day events.”  

During the two-day events, buyers gain access to both new and established brands that are looking to expand distribution, while also meeting face-to-face with existing customers in North America. From conferences to master classes, two full days of educational programming will address issues relevant to both the wine and spirits worlds. The events, organized by Vinexposium and Diversified Communications provide the ultimate and most comprehensive experience for exhibitors and buyers.

With a wide variety of exhibit options, including turnkey booths, raw space and the WOW! World of Organic Wines & Spirits pavilion, there is an option to suit all requirements. Details and pricing can be found in the Exhibitor Brochure. Exhibitors also gain access to an educational series in partnership with the Wine Business Institute at Sonoma State University, a global leader in wine business education and research. The Deep Dive Series: Growing Brands in the US Market explores topics critical to brands looking to enter or expand in the US. The goal of the series is to help wine and spirits producers navigate and better understand the complexities of working in the US market. 

Producers, distillers, brewers and related industries and services interested in exhibiting at the 2022 events can contact Sales Manager, Marjorie Ferris at mferris@divcom.com. 

Qualified trade buyers and decision makers can register to attend the events here. One badge gives buyers full two-day access to both Vinexpo America and Drinks America. Advanced registration is discounted at $50 (on-site price is $100). 

For more information about Vinexpo America and Drinks America subscribe to their free monthly newsletter here. 

8 December 2021 - Phoebe Calver