Royal Salute launches exclusive Dubai City Edition whisky

Pernod Ricard's global travel retail division (PR GTR) has launched an exclusive edition of Royal Salute whisky to celebrate the city of Dubai. 

Created in partnership with Dubai Duty Free, the Royal Salute Dubai City Edition allows travellers to take a small piece of the Middle Eastern metropolis home with them.

The limited-edition gift pack combines key design elements from Royal Salute and Dubai. Its launch marks the 50th anniversary of the United Arab Emirates (UAE), and the Dubai Expo 2020, a global collaborative cultural and educational platform.

To celebrate its release, Royal Salute is offering shoppers travelling from Dubai International Airport the chance to capture their exploration of the Royal Salute 'kingdom' via a photo or GIF. The interactive experience will be live in terminal three from 15 December 2021 to 15 January 2022, with additional brand activations being held across terminal three.

Mohit Lal, CEO of PR GTR, said: "We are delighted to see the iconic Royal Salute brand celebrating the city of Dubai in our new limited-edition pack. Travellers can now engage with Royal Salute like never before and see the kingdom come to life through a digital experience.

"This is an exciting development for the brand, which continues to meet shopper demands for exclusive gifts and unique additions to their home collections, while providing them with immersive experiences during their journey."

Colm McLoughlin, Dubai Duty Free CEO, added: "This pack is another testament to the strong partnership Dubai Duty Free shares with Pernod Ricard Global Travel Retail."

Royal Salute Dubai City Edition is available to purchase from 1 December exclusively at Dubai Duty Free.

15 December 2021 - Bethany Whymark