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Martin Miller's Gin unveils first label redesign

Martin Miller's has unveiled the first label redesign for its flagship Original Gin since the brand launched more than 20 years ago.

The British-Icelandic company, which spearheaded the development of the 'super-premium gin' category, intends the new design to modernise the look of its distinctive sharp-angled bottles.

Featuring a re-designed logo and England-Iceland map, to showcase the brand's dual heritage, the labels are screenprinted onto the back of the bottle so they are visible through both glass and gin. A brand seal has also been included on the neck of the bottle.

Martin Miller's Gin global sales and marketing director Robert Eastham said the labels offered "a new stylised look with more modern cues and a solid brand block for the Martin Miller's Original Gin reference, whilst keeping the famous bottle shape first developed in 2006."

Eastham continued: "In such a competitive market as we have with the gin category, it is vital that Martin Miller's Gin keeps its head above the crowd and continues to be the beacon of consistent exccellence and quality, a reflection of the awards and recognition it receives from peers, trade partners and consumers. 

"We are delighted with the attention to detail and quality execution that has been achieved after working in partnership with our design agency, Cartils, plus all our suppliers - and particularly despite the challenges posed by the Covid crisis."

Launched in 1999, Martin Miller's Gin blends English-distilled gin with Icelandic spring water. Its range now includes the Summerful and Winterful seasonal editions, launched for the first time in 2020, as well as the higher-strength Westbourne and cask-aged 9 Moons.

The new labels will feature on the brand worldwide.

17 January 2022 - Bethany Whymark