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Drinks logistics firm Tortuga appoints new MD

Drinks logistics and distribution company Tortuga has appointed Andrew Hargreaves as managing director.

Hargreaves has more than 20 years' experience in the food and drink industry, FMCG, retail and wholesale. Most recently he was managing director at drinks distributor Chalie Richards & Co., and he has also held senior roles at Tesco and Brakes Food Services.

In his new role at Tortuga, Hargreaves has been charged with continuing the company's expansion and developing its client base, which so far includes The Duppy Share Caribbean Rum, Elephant Gin, One Gin, Greenwood Distillers and Lanique.

Of his appointment, Hargreaves said: "My goal is to demonstrate to independent drinks brands that a distribution company can take away the stress of back office function. With Tortuga on their side, brands know their business is in safe hands, which affords them the precious time needed to create innovative liquids, develop marketing campaigns and build their brands.

"We have great relationships with retailers and we can put all the paperwork and logistics in place to help brands get into the sight of their target consumers and help them realise their ambitions."

Nick Gillett, owner of Tortuga, said: "I'm delighted about Andrew's appointment and I believe that working together we can grow both Tortuga and Mangrove UK. Tortuga has an experienced team who are passionate and knowledgeable about the drinks trade. The team has decades of experience helping brands grow, and with Andrew at the helm, I believe they will realise their ambition of growth and have great succcess."

25 January 2022 - Bethany Whymark