Pernod Ricard launches Avión Reserva Cristalino Tequila

Pernod Ricard is tapping into the growing demand for premium Tequila with its Avión Reserva Cristalino.

It is the second release in Pernod Ricard's exclusive Reserva range and comes off the back of a successful year for Avión, which achieved double-digit growth.

Distilled in the highlands of Jalisco, Mexico, the Avión Reserva Cristalino is made with a blend of 12-month-old Añejo and three-year-old Extra Añejo Reserva. It is double-charcoal filtered to create a clear spirit.

Michael Merolli, CEO at House of Tequila, Pernod Ricard's division in charge of all Mexican origin spirits, said Avión's growth had been driven by consumers' excitment and desire to try new Tequilas. "With this launch, we aim to expand our Avión Reserva range with a fresh new profile, so consumers can choose their favourite Reserva according to their taste preference, the setting or moment in which they are enjoying it," he said.

"Since its foundation in 2008, Avión has been driven by a desire to make Tequila that is truly unique, a passion that has resulted in the use of only the finest-quality agave from high elevations."

Xavier Zamudio, brand manager for Avión, said: "Through the introduction of Avión Reserva Cristalino, we ahve crafted a Tequila that pays homage to every step in our production process - from field to bottle - showcasing the uniqueness of our terroir, the character of our agave, the purity of our distillation and the delicate relationship with wood during ageing.

"The result of this vision is a crystal-clear Añejo Tequila which strikes the perfect balance between aged complexity and agave brightness."

7 February 2022 - Bethany Whymark