New bee-themed look for spirits brand Keepr's

British spirits brand Keepr's, which specialises in honey-infused products, has unveiled a new bottle design and branding emphasising its connection to British beekeeping and conservation.

Launching in March, the bee-themed bottles and brand identity are designed to appeal to environmentally aware consumers, showing the brand's premium and sustainability credentials and its provenance.

Produced and distributed by the British Honey Company, the Keepr's range includes honey-infused gin, rum and Bourbon. The spirits use 100 per cent British honey sourced from hives across the UK.

The new lighter-weight bottles are made from 50 per cent recycled glass and incorporate a hexagonal honeycomb pattern, a bee-shaped tapered shape, and intricate bee imagery on the bottle stopper and label. In addition to the new design, Keepr's says the spirits will also have a revised price point to reflect their premium status.

Stuart Fritz, commercial director at Keepr's, said: "Our new bottle is a visual celebration of our natural heartland. Keepr's's connection to nature and the passion we have for our craft go hand in hand. The result is a premium, beautifully executed range of premium spirits that will appeal to bartenders, buyers and consumers."

He added: "Our products are inextricably linked to the natural environment and our beekeeping heritage. Local beekeepers work hard to care for the bees that produce our honey and in turn, this support has a positive impact on the sustainability of British bees."

Keepr's's spirits are available for on- and off-trade purcahse, with a recommended price of £34 per 700ml bottle. The relaunch will be supported by wider marketing activity, collaborations and a social media campaign.

7 March 2022 - Bethany Whymark