Maker's Mark unveils new bottle and design

Maker’s Mark Distillery has unveiled its new Maker’s Mark 46 bottle and design, created to highlight the brand’s values and better tell the story of its liquid.

The new bottle design showcases the Maker’s liquid, differentiating itself in the proprietary French oaked process that gives Maker’s Mark 46 its characteristic flavour. While the Bourbon inside the bottle remains the same, the new bottle design reinforces consistency of the brand’s visual identity.

French oaked for layers of flavour, Maker’s Mark 46 is the taste vision of Bill Samuels, Jr., that helped him make his mark on the family legacy. After more than a decade in its original packaging, the new bottle better aligns with the visual identity comprising the full Maker’s Mark suite and better clarifies what makes the Maker’s 46 liquid special – French oak – while making clear to consumers that the liquid they love has not changed by so much as a drop.

Maker's Mark says thaty more boldly leading with descriptions of ‘French oaked’, Bourbon drinkers new and old can understand what flavour profiles they can expect to find behind the label.  

From March 2022, the bottle will be available in whiskey bars, restaurants, and speciality whiskey stores.

16 March 2022 - Bethany Whymark