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The Famous Grouse launches The Famous One

The Famous Grouse has launched The Famous One, its first blended whisky with an initial exclusive online retail period.

The famed Scotch whisky brand said The Famous One had been developed "with all the complexity, smooth taste, quality and character" of its classic blend. It uses a blend of grain and malt whiskies selected by The Famous Grouse master blender and matured in sherry-seasoned American oak casks and ex-Bourbon casks.

The Famous One pays homage to those who have dedicated many years of service to The Famous Grouse over its 40-year history, with each bottle bearing a roundel with the words 'Hard Graft, Great Craft'.

Joakim Leijon, global brand director at The Famous Grouse, said: "We wanted to create a blend that allowed people enjoying whisky for the first time to explore a softer, sweeter, flavour profile. The Famous One retains all the brand's complexity and smooth texture, but with the additional honeyed, citrus and vanilla characters, it truly stands out on its own. 

"The aim was to create a modern and more indulgent take on The Famous Grouse: one that is still perfect for sharing with friends but designed to be enjoyed in a range of smooth, sweet whisky serves."

Neil Skinner, UK marketing director at Edrington UK, "Accelerated by the pandemic, e-commerce has become a crucial part of our business and this milestone launch - which wil be the first Famous Grouse blend to be available exclusively online for an initial period - marks a new era for the brand. This will allow us to test the waters and gain insight into our customers' new shopping habits as we look to the future."

The Famous One retails for £23 a bottle (70cl). It was launched in the UK on 17 March and is available to purchase on Amazon.

23 March 2022 - Bethany Whymark