Wild Turkey 101 unveils redesigned bottle

American whiskey brand Wild Turkey has unveiled a redesign of the bottle for its flagship bourbon, Wild Turkey 101.

Crafted by father and son distilling duo Jimmy and Eddie Russell, and with the input of creative director Matthew McConaughey, the Kentucky-based brand has made a name for its whiskeys on both sides of the Atlantic. 

Wild Turkey says the bottle redesign aims to offering a more modern, premium look, while staying true to the brand's roots. The new design features an embossed turkey, placed centrally on the bottle; a smaller paper front label, to display more of the liquid inside; a thicker base with a sharp edge detail; and a refined bottle neck with a base curve, inspired by the neck of its namesake fowl.

After launching with Wild Turkey 101, the new design will roll out across the full Wild Turkey range in the coming months.

25 March 2022 - Bethany Whymark