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Martini launches Time Best Shared ad campaign

Martini is celebrating time shared with loved ones in its latest marketing campaign.

With activations across advertising, PR and social media, Martini hopes that the Time Best Shared campaign will reach a new generation of aperitivo drinkers.

The fully integrated campaign is launching across Europe with two original creatives, directed by Italian-Canadian filmmaker and artist Floria Sigismondi. 

The first, 'Shared Memories', is set to premiere on television. It shows a woman returning to her hometown where memories of her friendships remain vividly with her. The second, Shared Connections, to be shown across digital channels, demonstrates the strength of bonds between friends.  

The campaign, created with advertising agency AMV BBDO, will also live online through a calendar of video and social media content, and a dedicated PR and influencer campaign.

Victoria Morris, global vice president of Martini, said: "At Martini, we understand the importance of time spent with friends; it's been at the very heart of our brand since it was founded by three friends more than 150 years ago. The best memories are made with those closest to us, most often when it is catching up over a drink and sharing stories.

"Time Best Shared reminds people about those magical moments when we meet friends and create lasting connections. The campaign celebrates those everyday moments when you can truly be yourself in the company of the people that matter most."

6 April 2022 - Bethany Whymark