Campari Group has launched an invite-only space in Singapore to showcase its RARE Opulent range of rare and super-premium liquids.
The opening of RARE Attico, located at Campari's Singapore headquarters, marks the launch of the RARE Opulent collection in Asia-Pacific.
Designed with the group's high-end customers in mind, RARE Attico is on the 28th floor of one of Singapore's most iconic office buildings and offers a 270-degree view, with modern furnishings and intimate lounge seating.
Handcrafted display cabinets and vitrines will house limited releases and rare artefacts. A RARE Attico host on hand to guide visitors through the RARE Opulent collection, which encompasses Champagne, Cognac, rum, bourbon, single malt whisky and white spirit brands in the super-premium price tier.
Matteo Fantacchiotti, Campari Group's Asia-Pacific region managing director, said: "By launching this exclusive and intimate new space alongside the ultra-premium RARE Opulent collection, we are pleased to have established a new opportunity for building stronger relationships and networks in the region.
"The RARE Attico houses the collection of the most exceptional liquids in our portfolio - a space designed to inspire conversations with clients, trade and partners. The dynamic, luxurious venue with its unique collection is a true milestone and an exciting new chapter for us."
7 April 2022 - Bethany Whymark