Proof Drinks becomes Four Pillars' UK distributor

Proof Drinks has been appointed as the UK distributor for Australia's Four Pillars Gin. 

The partnership will see Proof look after all sales and distribution responsibilities for Four Pillars in the UK, to grow its presence in the country.

In collaboration with Proof, Four Pillars is seeking to establish the desirability and excitement of Australian gin in the UK - a key market for the brand - and introduce consumers to its extensive and innovative product range. Through the partnership, the brand also hopes to expand its distribution across the UK on-trade, off-trade and e-commerce.

Four Pillars co-founder and trade director Stuart Gregor said: "I’ve always been impressed by Proof. They’re a talented group of people looking after an excellent portfolio of craft spirits, which we’re thrilled to be joining.

"The UK is a huge priority for us and we’re confident that with an incredible new partner in Proof, we can get Four Pillars into the hands of more of our gin-loving friends across Britain."

Founded in 2010, Proof Drinks specialises in the distribution, sales and marketing of premium brands in the UK, supported by a nationwide sales team and an in-house marketing team.

Proof Drinks managing director John Vider said: "We are incredibly excited to add Four Pillars to the Proof Drinks portfolio. As well as winning some of the most prestigious awards out there in their relatively short history, they have shown themselves as true innovators within the category."

20 April 2022 - Bethany Whymark