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Kopparberg launches ready-to-drink cocktails

Swedish drinks brand Kopparberg is launching a range of ready-to-serve drink cocktails.

While best known internationally for its ciders, Kopparberg also produces a range of premium spirits, which is had put at the core of its new sparkling cocktails range. 

The range includes: Kopparberg's take on a Cosmopolitan, using its Strawberry & Lime gin with sparkling cranberry; a Tom Collins, pairing Kopparberg's Lemon vodka with soda in place of the traditional gin; and the Cherry Storm, Kopparberg's take on a Dark 'n' Stormy featuring cherry rum, lime and ginger beer.

All the cocktails come in 250ml slimline cans. They launch in Morrisons and Asda stores in the UK from 25 April, with wider retailer distribution from 27 April. 

Rob Salvesen, Kopparberg's head of marketing, said: "Classic cocktails over the years have always had bold, fruity flavours. As experts in premium fruit refreshment and [with] more young drinkers than any other brand in the UK, we felt it was a natural extension for the brand to reach into the growing and exciting ready-to-serve category, but wanted to add something different to the category with our modern take on classic cocktails.

"Expertly mixed and with a flavour profile that is refreshing and accessible, we wanted to create a sparkling cocktail collection that brought even more shoppers to this exciting, growing category."

25 April 2022 - Bethany Whymark