Loch Lomond unveils new whisky pack designs

Loch Lomond Whiskies has unveiled a new livery for its range of spirits as it pursues greater international expansion.

The independent distiller says its bold new packaging underlines the ambitions of the brand, and its parent company the Loch Lomond Group, to grow its sales and presence internationally.

Both the primary and secondary packaging have been redesigned, with the use of deeper colours and bolder fonts to improve on-shelf visibility, and a new contemporary bottle design with detailed embossing.

Loch Lomond has also undertaken work to update the pack copy, to reinforce its brand story and heritage and to highlight its signature flavour notes.

The new design will be rolled out across Loch Lomond's whole whisky portfolio, including its collection of three 12-year-old expressions, its limited-edition "The Open" whiskies, and its older-age single malts. The premium aged range has  been updated with an elevated bottle style, with metalised labels, shoulder coins and heel embossing.

The new packaging will be rolled out across Loch Lomond's products in domestic, international and GTR channels from 20 April.

Colin Matthews, CEO of the Loch Lomond Group, said: "Since the founding of the business more than 200 years ago, the generations of people behind our brands have been doing things differently with great success.

"We continue to have this incredible ambition and passion to not only produce fabulous award-winning whiskies but to always be imaginative and innovative in our approach to creating exceptional whisky, and striking and relevant packaging has always been part of this.

"Over the past few years, we've seen very sigificant growth in our brand across the world, and as we look to continue to both excite existing consumers and engage new ones, both at home and abroad, it is important that our products stand out from the rest and clearly communicate our heritage, history, quality, brand story and signature style of fruit, honey and soft smoke.

"This major refresh and investment is an important step in our continued growth strategy which underpins our position as an exciting, accessible and high-quality malt brand. It also supports our partners, and our sales and marketing teams, across the world as we continue to engage all consumers and build on our quality reputation and awareness across all markets."

22 April 2022 - Bethany Whymark