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Sweden's No.1 Wine & Spirits reveals growth plans

Swedish spirits company No.1 Wine & Spirits AB has revealed plans to increase production capacity and expand distribution.

The company, based in the town of Vänersborg, uses Swedish-grown grain and purified water from the local lake to create its range of vodkas and gins.

No.1 Wine & Spirits has recently invested heavily at its headquarters - where it blends, bottles, labels and packages its spirits - to increase annual production capacity from 200,000 nine-litre cases to 1 million. 

The company is also looking to expand its distribution beyond Sweden - and the monopoly of its Systembolaget liquor shop network - into markets such as North America, the UK, Europe and the Middle East, as well as global travel retail.

To this end, the company has created a wholly owned UK-based subsidiary, named No.1 Wine & Spirits Ltd (UK), which will be responsible for managing the company's international business outside the Nordics.

It has also appointed drinks industry executive Robert Cooper as the subsidiary's CEO. Cooper has a wealth of international industry experience and has held senior roles at companies including Diageo and Marie Brizard Wine & Spirits Group.

Cooper said: "I am excited to lead the international development of the No.1 W&S spirits range at this stage of their journey. Glenn [Ström, Noo.1 W&S founder] has built a strong Swedish independent business underpinned by his passion for producing great-quality spirits. There are some exciting developments to come in the next few years and I am looking forward to bring these to fruition."

Glenn Ström added: "I am so delighted that Robert, his wealth of experience, has chosen to lead the No.1 Wine & Spirits international division as its CEO. He understands our ambition to become the largest independent spirits company in Sweden."


12 May 2022 - Bethany Whymark