Edinburgh Gin announces new travel-retail exclusive

Edinburgh Gin is launching a new travel retail-exclusive gin with Dufry.

Edinburgh Gin Strawberry & Pink Peppercorn (40% ABV) will go into Dufry's key World Duty Free Stores in the UK as well as its stores in other main airports in Europe.

The gin is made using a blend of traditional gin botanicals with its namesake ingredients, strawberry and pink peppercorn. It complements the existing range of Edinburgh Gin expressions available through Dufry, including the Watermelon & Lime (the first Dufry exclusive expression), Rhubarb & Ginger and Classic full-strength gins, and the Rhubarb & Ginger and Raspberry & Elderflower gin liqueurs.

This announcement follows the launch of Edinburgh Gin Orange & Basil with easyJet earlier this year. The airline had a seven-month exclusive deal as the gin's only travel-retail stockist.

Dufry global category head of liquor, David de Miguel, said: "We are delighted to extend our partnership with Ian Macleod Distillers and Edinburgh Gin in Europe. Edinburgh Gin Strawberry & Pink Peppercorn is a wonderful new flavour and the perfect addition to our portfolio."

William Ovens, Ian Macleod Distillers' global travel retail director, said: "The launch of Strawberry & Pink Peppercorn further showcases the flavour, craftsmanship and creativity of Edinburgh Gin. Dufry is the only customer int he world with whom we have developed an ongoing programme of exclusive flavours, which illustrates the importance of our strategic partnership."

Edinburgh Gin Strawberry & Pink Peppercorn will be available in Dufry World Duty Free stores with a recommended price of £29.99 for a 1-litre bottle.

18 July 2022 - Bethany Whymark