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Diageo Global Travel showcases spirits portfolio at International Expo in China

Diageo Global Travel showcased its range of exclusive spirits at the China International Consumer Products Expo. The exhibition took place between 25 July and 30 July, giving guests in attendance the opportunity to sample some of the most luxurious spirits from Diageo’s portfolio.

Among the liquids exhibited includes The Singleton Paragon of Time Collection No. 2, Johnnie Walker Blue Label, The Singleton Mid-Autumn Festival Pack, The Singleton of Glendullan 15 Year Old and The Singleton of Dufftown 21 Year.

Managing Director for Diageo China, Mark Edwards, said: “Diageo is one of the world’s leading international beverage companies and we are honoured to have been invited to China International Consumer Products Expo in Hainan again this year.

“In addition to the rare and exclusive products on show, we also wanted to highlight the Diageo Society 2030: Spirit of Progress agenda which is Diageo’s 10 Year action plan to help create a more inclusive and sustainable world. One of the key pillars of our plan is positive drinking and to highlight this at the expo, there will be a range of engaging activities at the Diageo booth to empower visitors with the knowledge to make positive drinking choices. This is a real priority for us, and we’re committed to promoting the enjoyment of our world-leading products in a responsible way.”

It marks the second time that the event has been held in South China’s Hainan province, with Diageo said to be greatly supportive of the offshore duty-free business in Hainan and hope that their second consecutive attendance at the event amplifies their commitment.

Adding to Edwards’ comments, Sandra Tassilly, Comercial Director for APAC, MENA and India at Diageo Global Travel, added: “China is a key market for Diageo Global Travel, so it was important we returned to China International Consumer Products Expo in 2022. Hainan in particular is a key shopping region given its offshore duty-free shopping policy, so the expo is a fantastic opportunity for businesses, industry partners and consumers to come together to discover the best products and learn from one another.

“Consumers can sample our award-winning products before placing an order directly through the e-commerce platforms available on site. Whiskies from the Johnnie Walker range including the luxurious Johnnie Walker Blue Label were all on show. Other key Diageo brands that will feature at the expo included The Singleton Single Malt Scotch Whisky, Mortlach and Talisker.”

1 August 2022 - Bradley Weir