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Glenfiddich launches Perpetual Collection in GTR

Glenfiddich has announced the launch of is latest travel retail-exclusive collection.

The Perpetual Collection is a range of whiskies from vats that have been in perpetual use. These vats are never emptied but instead successively filled, generating more complex flavours profiles in the resulting whiskies.

Known as the solera vat process, this ageing technique is utilised in brandy and rum production but is fairly uncommon within the whisky world. Glenfiddich's solera vat process means that it only bottles half of the whisky in any vat before it is refilled.

The new Perpetual Collection comprises four expressions: VAT 01 (40% ABV), a single malt that has undergone previous maturation in red wine and bourbon casks; VAT 02 (43%), filled with whisky that has been double matued in oak and sherry casks; VAT 03 (50.2%), a non-chill-filtered whisky that has seen 15 years of maturation in bourbon and sherry casks before solera ageing; and VAT 04 (47.8%), which comprises liquid aged in oloroso sherry and bourbon casks for 18 years and is also non-chill-filtered.

The concept of perpetual motion is also symbolised on the expressions' packs, which feature artwork by Berlin-based studio A N F.

Lindsay Hitzeroth, head of customer marketing global travel retail at William Grant & Sons, said: "This is Glenfiddich's biggest launch in global travel retail in the last decade - the perfect celebration of the world of travel opening back up: a range of whiskies that never sit still, for travellers always in motion. 

"The time spent at the airport is that exciting moment where the adventure starts, so so we wanted to give those flying something special to enhance their experience and remind them of their travels. This new range is enticing for all; whether it's a gift for a maverick loved one or a treat for oneself, the Perpetual Collection offers travellers a unique moment of enjoyment to capture their life that never stands still."

To celebrate the launch of the Perpetual Collection, a series of Glenfiddich pop-up retail spaces will be launching at select airport destinations where travellers will have a chance to explore the collection, including through tasting. The range will roll our globally from August 2022.

4 August 2022 - Bethany Whymark