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Auchentoshan opens pop-up at Taiwan Taoyuan Airport

Auchentoshan has announced the opening of a pop-up at Taiwan Taoyuan Airport to showcase its unique whisky collection to travellers from abroad.

Exclusively available in Taiwan, duty-free, the aged range is available in addition to the popular travel exclusive collection of American Oak Reserve, Blood Oak and Dark Oak, all of which launched in October 2019.

The single malts will be showcased in the hopes of providing education to travelling shoppers and immersing them in the unique portfolio offered.  The pop-up is bright orange in colour and samples of each expression to taste will be available.

Manuel González, Marketing Director of Global Travel Retail for Beam Suntory, said: “We are thrilled to launch Auchentoshan’s first ever pop-up in Global Travel Retail. A smooth and memorable customer shopping experience is one of the main pillars of Beam Suntory, and we’re excited to provide our shoppers with this unique interactive experience to share the world of whisky amongst friends at Taiwan Taoyuan Airport. This exclusive pop-up signifies our commitment to the premiumisation of our brand portfolio, and we look forward to connecting with our customers with the adventurous spirit of the Auchentoshan brand.”

Patricia Wang, the Vice President of Merchandise Team of Everrich, said: “Everrich has always been committed to providing passengers with a memorable shopping experience and diversified products, and the service has never been suspended even during pandemic period. As Taiwan’s border control is easing, we are delighted to work with Auchentoshan, a brand with lively and young image, to provide interactive service to our customers.”

The pop-up is now open to the public up until September 2022.

16 August 2022 - Bradley Weir