Coopers unveils new look design for its portfolio

Australian independent family-owned brewery, Coopers, has unveiled a new-look for its portfolio of naturally conditioned ales and stouts. 

The major update to its core packaging – the first time in 20 years – released to coincide with August’s International Beer Day. 

Among the changes are a refresh to the iconic Coopers roundel, with the brewery opting for a more modern design to showcase their heritage and brewing process.

Only last year, Coopers unveiled their new Masterbrand positioning, Forever Original.

Coopers national marketing manager Kate Dowd said on the changes: “The new design has been carefully developed with the objective of retaining our brand loyalists while also recruiting new drinkers to the Coopers brand. The refresh brings overall consistency to the Coopers ale range and has been designed to stand out on shelves, making it easier for our fans to spot their favourite brew. Coopers is excited to share our new look and we know that drinkers will continue to enjoy the great Coopers taste that they know and love.”

No changes will be made to the brand’s lager products, however additional design changes are to be made to the 750ml Coopers longneck range, with the objective of minimising the bottle weight.

Products that feature the new packaging will begin rolling out across Australia from September.

17 August 2022 - Bradley Weir