Woodford Reserve opening pop-up at Charles de Gaulle Airport

Woodford Reserve is bringing the taste of its American whiskey to France with the opening of a new lounge at Charles de Gaulle Airport.

The pop-up lounge experience at the Parisian airport will run from 31 August to 26 September. It is located in Terminal 2E at Gate M and will be open from 7am to 4pm daily.

Chris Morris, master distiller at Woodford Reserve, said: "This unique sensory lounge will bring the flavors of Woodford Reserve to all those travelling through Charles de Gaulle Airport. 

"It’s an interactive way to introduce consumers to Woodford Reserve with a Parisian twist, elevating the travel shopping experience to new levels."

Woodford Reserve has partnered with Paris cocktail bar Little Red Door to bring a farm-to-bar cocktail menu to the pop-up. In addition, La Maison du Chocolat of Paris has crafted a special bonbon to pair with Woodford Reserve.

The custom menu will feature Woodford Reserve cocktails and non-alcoholic cocktails inspired by the 200 flavors in every bottle of the Kentucky Straight Bourbon. With sustainability in mind, cocktails will be served in keepsake Govino glasses to reduce waste.

“We’re incredibly excited to bring our farm-to-glass approach to cocktails to a world-class environment like Charles de Gaulle airport to showcase the best in French produce,” said Alex Francis, of Little Red Door. “And, to do it alongside long-term collaborators and the premier spirits brand in travel retail Woodford Reserve is even more exciting.”

Visitors to the pop-up will be able to experience all manner of whiskeys from the Woodford Reserve portfolio. Tastings will change daily and occasionally include high-end limited releases such as the Master’s Collection and Baccarat Edition – a cognac-finished bourbon.

A range of Woodford Reserve will be available to purchase, including Bourbon, Malt, Double Oaked, Five-Malt Stouted Mash, Batch Proof 128.3, and Baccarat Edition. An exclusive bottle of Woodford Reserve Bourbon featuring a “From Paris With Love” design will be available at the lounge, as well as customisable gift tags for consumers to add to their bottles.

25 August 2022 - Bethany Whymark