The Label Makers create new eco-friendly labelling from apple waste

The Label Makers has created a new label wrap for a ready-to-drink cocktail, made up of 5% apple waste from apple juice production and 95% FSC certified pulp.

To create the wrap, The Label Makers used Fasson Apple Touch FSC, an uncoated matt wood-free printing paper with a smooth surface made from the aforementioned 5% apple waste. It was then digitally printed with a matt varnish finish.

The Label Makers’ business development manager, Dan Wilson, said: “As always when we work with companies like Dunnet Bay Distillers, who have a very strong sustainability stipulation throughout their operation, we do our utmost to match their requirements. Clearly in this case the tie-in between the waste apple pulp and contents of the can work particularly well.”

The cocktail, called Wonders of the Wilderness from Dunnet Bay Distillers, combines Holy Grass Scottish vodka with apple tonic. The distillers approached The Label Makers to produce the label, choosing a format which best fit the company’s eco-friendly ethos.

Sarah Lyons, environment manager at Dunnet Bay Distillers. “With aluminium being one of the most environmentally efficient packaging materials, we chose this format as we wanted the label to be as sustainable as possible/ It was an easy choice to go for a paper wrap over other labelling options, allowing us to adhere closely to the company’s sustainability principles.” 

26 August 2022 - Bradley Weir