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Mijenta Tequila Appoints GTR representative

Mijenta Tequila has announced the appointment of industry veteran Jean-Philippe Aucher to represent it in the non-US Global Travel Retail market.

The move marks the next step of Mijenta’s international expansion, which has previously seen growing numbers in markets including the UK, parts of Europe, and destinations across the Middle East and Africa. 

Aucher previously represented Stoli Group in the GTR sector for 12 years and has been working as an independent GTR spirits consultant. 

Aucher commented on his appointment: “Not only will Mijenta Tequila be a great proposition in GTR with the quality of its liquid and beautiful packaging, but it has the added strength of its sustainable and eco-friendly approach, which have been core principles for the brand since its founding and now underlined by its B Corp status. With spirits consumers in GTR widely known to be looking for super-premium and sustainable products, Mijenta is a high-potential and very exciting brand for the travel retail market.”

International director Shane Hoyne added: “The appointment of Jean-Philippe Aucher to represent us in global travel retail outside the Americas is an important strategic step for us as we put our interest in the channel into what we consider the very best hands. We are very excited about what we can achieve ibn travel retail through our partnership with JP.”

Mijenta recently made headlines by becoming the first Tequila company to recieve B-corp certification.


12 September 2022 - Bradley Weir