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Heavensake announces new collaboration with MONARQ

Heavensake has announced a new importation partnership with MONARQ Group, with their range progressively expanding into the US duty-free, Caribbean and Latin America markets, with current retailing only in the Bahamas at St. Barth. 

Created by French cellar master Régis Camus, the brand is the first Franco-Japanese collaboration with close ties to many of Japan's best known sake breweries. Heavensake expressions including Junmai 12 with Konishi Brewery, Junmai Ginjo with Urakasumi and Junmai Daiginjo with Dassai.

Heavensake CEO Laurent Cutier commented: “Heavensake has been accelerating at a triple digit pace its presence in the U.S. market last year and YTD 2022; we are seeing a pent-up demand for travel from American tourists which promises synergies in the Caribbean and Latin America zone. MONARQ Group has a strong network of distributors in this geography, successfully managing leading brands; we are delighted to be partnering with them.”

“Heavensake is the first lifestyle Sake brand. The interest amongst consumers for healthier food and drink alternatives positions Heavensake to follow the same trajectory taken by super premium rosé wine. Junmai means pure in Japanese. Made to be enjoyed chilled, Junmai Sake are naturally gluten-free, sulphite-free and three time less acidic than wine; they have no added alcohol. Cocktails made with Heavensake are an answer to the demand for lower-alcohol cocktails, and a great first step to try Junmai Sake” 

MONARQ Group deals with the importation, distribution and marketing of premium beverages in domestic and duty-free markets. Their new relationship with Heavensake begins this month, with CEO Robert de Monchy speaking highly of the of the announcement: “High-end Sake is a growing category for which we are receiving an increasing number of requests from our distribution partners, high-end resorts, bars and restaurants. We are delighted to add HEAVENSAKE to our portfolio, a brand that has the potential to transform a century old category; create excitement and open new doors to Sake”.

20 September 2022 - Bradley Weir