Masons of Yorkshire launching ‘Masons on the map’ marketing campaign

Masons of Yorkshire is launching its biggest marketing campaign to date, with the objective of putting ‘Masons on the map’ as Yorkshire’s first gin distillery. The 360-integration campaign will target Leeds and the surrounding areas. 

Masons is targeting over 100,000 samples in just a week via on-trade bars in Leeds, as well as a sampling spot at Leeds Trinity on the weekend commencing 30 September. 

Locals in the area will spot the stand next to M&S, wehre the full range can be sampled. Banners will also be located around the whole Trinity Arcade and surrounding shops.

The campaign will also see influencers across various social media platforms promoting the brand through the hashtags #MakeItAMasons, #MasonsofYorkshire, #NotAllGinsAreCreatedEqual.

Head of Marketing James Bell commented on the campaign: “We are Yorkshire’s original gin, the first in fact, and we’re proud to be based here and live and breathe all things Yorkshire: this campaign is a  not just a celebration of the region but to highlight our credentials...we hope to get even more glowing reviews and positive feedback face-to-face in the last week of September around Leeds. It is time to put Masons on the map!”

26 September 2022 - Bradley Weir