ecoSPIRITS welcomes new European sales director, expands UK portfolio

ecoSPIRITS has announced the appointment of Iain McPherson as new sales director for Europe, who’s set to continue the company’s expansion across the continent.

McPherson brings experience to the role, previously holding positions in wine and beer sales and business development with WaverleyTBS and Scottish & Newcastle. Most recently, McPherson was regional managing director for Scotland at Matthew Clark.

The Singapore-founded company’s first European market was the UK in April of last year, where a global licensed operator program launched, in partnership with the team behind Mangrove UK.

McPherson commented on the new role: “It’s a brilliant solution to a huge problem. 70 billion single use glass bottles – and that number is increasing every year – is a major environmental problem for the drinks industry. My hope for the role, is that I can help all the people and organisations involved in the value chain, from production to consumption, remove the requirement for single use glass bottles.”

“Through our portfolio of closed loop technologies and sustainability programs like the ecoSPIRITS Forest Program and ecoSPIRITS Carbon Calculator, it would be amazing to see people in every country enjoying quality cocktails and wines while knowing they are reducing the impact on our environment. I look forward to meeting and learning from the brilliant people in the industry – brands, distributors, wholesalers, and operators – and hopefully facilitating relationships and processes that produce lasting commercial and environmental benefits, well into the future!”

Alongside the appointment of McPherson, the company is also set to expand its UK portfolio. A number of new brands are set be welcomed from Mangrove UK, including Black Cow Vodka, Don Q Rum, El Bandarra and The English Whisky Company.

Nick Gillett, managing director of Mangrove UK, commented:

“Iain is a great addition to the ecoSPIRITS team – his experience and his advocation of the circular economy will both be crucial to the expansion into Europe. We’re already experiencing a seismic change in the industry and Iain is the ideal person to seize this opportunity and bring long term sustainable solutions to the market. We look forward to working closely with him as our partnership with ecoSPIRITS goes from strength to strength.” 

5 October 2022 - Bradley Weir